Hoda Ait Rahou @Argawise Founder

Hoda Ait Rahou — Founder, ArgaWise


I’m Hoda, Business school grad from Toulouse, France & converted esthetician in Las Vegas, NV

Berber by birth and attitude, Moroccan by heritage and American by heart and geographic position. Growing up in Marrakech, Morocco, in a berber family hailing from both the Souss region and the high Atlas, I spent many a vacation week in the beautiful region where Argan trees grow.

Although, I watched for years, women (and some men) oil their hair, face and bodies with Argan, I didn’t escape my own period of using harsh products for the very same purposes. The burning hair dyes, the never ending cycles of buying the always one up miracle cream.

Call it what you may, upon one of my stints back in Morocco a few years ago, I found myself more willing to listen to my elders telling me about the virtues of Argan oil. Maybe it was what the production of Argan oil was doing for local women independence and dignity. I decided to make it my main hair and skin treatment. I was hooked, the rest is history and now, ArgaWise.

For ArgaWise, I have painstakingly selected for you the very purest oil available to craft the products you’ll find here. I hope you’ll take the time to peruse the site. Let me know what you love and what you don’t. I love notes and questions and look so very much forward to getting to know you.

Here’s to health, simplicity … and Argan oil!


6 Comments on About

  1. denise chaoub
    June 4, 2013 at 5:51 am (9 years ago)


    • Hoda Ait Rahou
      June 17, 2013 at 8:40 pm (9 years ago)

      So happy you love the products Denise 🙂

  2. denise chaoub
    June 18, 2013 at 4:04 am (9 years ago)

    luv argawise! the hair tonic smells divine! luv the design on the bottles also!orange mist is my favorite!

    • Hoda Ait Rahou
      June 20, 2013 at 1:24 pm (9 years ago)

      Thank you Denise 🙂 Stay tuned for the new Mask 🙂

      • Zarriane
        March 16, 2014 at 4:18 am (9 years ago)

        She’s such a grand girl. Chase thinks his mom is so beaituful and so do I! Congratulations to a dog that really deserves things like the Register of Merit and CWCCA Award of Merit, and a big meaty bone for dinner.

  3. Jestine
    April 26, 2015 at 2:19 am (7 years ago)

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